Consider it handled.
Senior marketing and growth leadership for the brands helping the world live better. We own the function so you can run the company.
We are doers who own the results, build the strategy, and roll up our sleeves to execute it.
What we do.
Some engagements are the entire marketing function. Some are one hard problem: a repositioning, a launch, a new product line, a raise. Either way we come in senior, own the outcome, and leave the team better than we found it.
Marketing and growth
Own the function outright, or fix the part that isn't working. Positioning and messaging, brand and product launches, the channel mix and what it costs, content, influencer and partnerships.
Innovation and transformation
Find the next thing and get it built. Consumer insight, new product development, roadmaps, the team design to ship it, and AI workflows that make a small team move like a big one.
Strategic advisory
A senior operator on call. Fundraising narrative and investor readiness, board and investor support, and the calls a founder should not be making alone.
We only take on companies helping the world live better.
The world needs more of them, and the good ones deserve operators who have actually built something. That filter is the reason this studio exists.
Today that work includes: healthcare, consumer health, wellness, beauty, food and beverage, CPG, and the technology serving them. Pre-launch through Series B.
We are a team of founders, CEOs, CMOs, and CTOs who have been in the seat.
15+ years scaling brands across DTC, Amazon, and national retail.
Behind 100+ brands as operators, investors, advisors, and creators.
Rachel Sanders
Rachel is a growth operator with 15+ years building in health and wellness as a founder, CEO, CMO, investor, and advisor. She founded Rootine, a personalized health brand (acq. 2025) and has been in the seat: fundraising (>$13M), scaling, exiting. Harvard MBA. 200K+ audience across IG and beyond.
Tell us what you'd hand over.
hello@thisiswell.coTell us where the business is and what you want owned. If we're not the right fit we'll say so, and point you to someone who is. We reply within two business days.